Companies are making the move away from marketing spending in order to salvage budgets to support other areas of the company. This is a mistake.
In our current economy, it is even more critical to market than ever before. Those who stay visible will weather the storm and remain on top.
At Basicxpressions, we increased our marketing budget in the fourth quarter of 2008 and into 2009. We felt that if someone was in need of our services, we wanted to be top of mind. But we also wanted the business community to know that we were alive and doing well.
Gutsy marketers are identifying the most economical marketing manner possible, while still achieving their goals.
On average, the cost per impression for promotional items and imprinted apparel is only $0.75. There are so many productive ways to maximize your marketing dollars by using imprinted apparel and promotional products both internally and externally.
To purposely take that out of the mix is a strategic error. I can’t stress it enough … now is not the time to stop marketing!
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You have some interesting articles worth the read, especially for beginners when it comes to web promotion. Particularly in today’s tight budget market it is worth looking into.