PromoNews

The Blog of Basicxpressions.

LinkShare  Referral  Program

The Power of Audiobooks

Posted by Administrator On March - 19 - 2010

Are you looking for a business mentor to inspire and motivate you to success but can’t find or afford one? Business audiobooks may just be the ideal business mentoring solution you are looking for to help you grow and succeed.

Statistics show that ninety-seven million Americans drive alone to work everyday — and that doesn’t even include those who commute by bus, train or car pool! With the average commute to and from work now reaching over an hour each way, that’s almost two months of your life each year spent in transit or sitting in traffic. Just think how much you could improve your business or advance your professional career simply by listening to spoken audio recordings containing excellent information on how to improve your sales approach, communication and people skills, how to market your business better, ways to improve your customer service, etc. during this time.

With the rising popularity of MP3 players and iPods, and more new cars being fitted with built-in MP3 players, more business people are discovering that music or the news is not the only thing they can listen to while going about their busy day. Now, people can “listen” to business books, business seminars, sales and marketing lectures and podcasts from successful business people while they’re on-the-go — and when they don’t have time to read. Hence, the huge emerging popularity of audio books with commuters and business owners.

Today’s mobile and “time-starved” business owners, sales managers and sales professionals are discovering that they can download an unlimited amount of information into their brain, learn a foreign language or new skill that will improve their business, and get that competitive business edge while driving in their cars, commuting in trains and buses, or even while standing around in queues.

Most business people love to improve their business acumen via reading and taking courses, but lack the time to do so. This is where spoken audio recordings can play an important role in their professional lives.

Business audio books narrated by successful business people can act as an ideal mentoring tool for business owners (one specific title that comes immediately to mind is the audiobook version of Michael E. Gerber’s business classic “The E-Myth: Why Most Small Businesses Don’t Work And What To Do About It” read by the author himself!). Imagine all the money you can save on consulting fees and the knowledge you will gain, just by listening to an audio book written and narrated by a business expert while driving, or commuting to work on a bus or train.

Not only will you get mentored by some of the best business minds in the world and gain a competitive business edge by acquiring the latest business information listening to spoken audio recordings on business-related topics, you will also get yourself into the right “state of mind” for doing business successfully.

Just think about it! You arrive at work or at a sales presentation after having been “coached” by a successful business owner while driving or commuting, your mind is immersed in business thoughts and you’re most likely inspired by a great business idea or tip you’ve just heard. You walk into a meeting and you are focused. Your mind is sharp. Your energy is positive and you look vibrant. Your brain is filled with new business strategies and ideas and working subconsciously with these to help you achieve the best results and outcomes no matter what daunting tasks, projects or challenges may lie ahead for you in your busy day.

As a business person, you can now use the amazing value inherent in listening to audio books to gain a competitive business edge over others. You won’t have to worry about not having the time or will to flip through the pages of a book. You can now “listen” to business books when preparing to go to work in the morning, when commuting to and from work, etc.

Currently, there are thousands of best-selling business audiobook titles available.

In today’s tough economic times, cost-efficient promotions that deliver measurable results are more important than ever. The Audiobook Download Card benefits include:

  • Drive Web traffic to the brand’s site – redemption process can be linked off any Web page.
  • Facilitate the capture of marketing data – add a custom survey… you provide the questions and CFS handles the rest.
  • Low-cost, high-value promotion
  • Target hard-to-reach demographic – research shows audiobook listeners are 30+ years old, well educated, and are professionals or businesspeople.
  • Download to a Blackberry, MAC, PC, iPod, or other portable device.

Ask about CFS’ environmentally friendly production options, low minimum quantities, and quick production times.

- Martin Aranovitch

Bookmark and Share

Popularity: 4% [?]

250 Free Business Cards at PrintRunner.com Website Magazine

Leave a Reply