<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>PromoNews &#187; Marketing</title>
	<atom:link href="http://basicxpressions.com/blog/index.php/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://basicxpressions.com/blog</link>
	<description>The Blog of Basicxpressions.</description>
	<lastBuildDate>Thu, 22 Jul 2010 15:20:14 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Promotional Marketing &#8211; Effective Promotion vs Cheap Giveaway</title>
		<link>http://basicxpressions.com/blog/2010/07/09/promotional-marketing-effective-promotion-vs-a-cheap-giveaway/</link>
		<comments>http://basicxpressions.com/blog/2010/07/09/promotional-marketing-effective-promotion-vs-a-cheap-giveaway/#comments</comments>
		<pubDate>Sat, 10 Jul 2010 00:05:23 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Advertising Specialities]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tradeshow Giveaway]]></category>
		<category><![CDATA[advertising specialties]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[promotional items]]></category>
		<category><![CDATA[Promotional Marketing]]></category>
		<category><![CDATA[promotional products]]></category>
		<category><![CDATA[tradeshow giveaways]]></category>

		<guid isPermaLink="false">http://basicxpressions.com/blog/?p=1879</guid>
		<description><![CDATA[The notion that simply giving stuff away at a trade show is effective promotional marketing may be one of the biggest myths ... one of the biggest bottles of snake oil ever sold to business owners and marketers. ]]></description>
		<wfw:commentRss>http://basicxpressions.com/blog/2010/07/09/promotional-marketing-effective-promotion-vs-a-cheap-giveaway/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Fundamentals &#8211; Creativity with Direction</title>
		<link>http://basicxpressions.com/blog/2010/06/25/marketing-fundamentals-creativity-with-direction/</link>
		<comments>http://basicxpressions.com/blog/2010/06/25/marketing-fundamentals-creativity-with-direction/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 19:28:07 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing Fundamentals]]></category>

		<guid isPermaLink="false">http://basicxpressions.com/blog/?p=1870</guid>
		<description><![CDATA[You may have your own ideas of what creativity means. You may also be struggling with your company's advertising and/ or income. With regard to marketing, the definition of creativity is very different than it is in relation to the arts. Marketing uses many of the artistic genres including composition, design, photography, film, music, dance, and theater, but the intention and outcome are not alike by any means.]]></description>
		<wfw:commentRss>http://basicxpressions.com/blog/2010/06/25/marketing-fundamentals-creativity-with-direction/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Approaching Your Marketing &#8211; Networking is Necessary</title>
		<link>http://basicxpressions.com/blog/2010/06/11/approaching-your-marketing-networking-is-necessary-2/</link>
		<comments>http://basicxpressions.com/blog/2010/06/11/approaching-your-marketing-networking-is-necessary-2/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 19:08:30 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Business networking]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[promotional items]]></category>
		<category><![CDATA[promotional products]]></category>

		<guid isPermaLink="false">http://basicxpressions.com/blog/?p=1858</guid>
		<description><![CDATA[It is truly amazing just how many new clients are introduced to your business by the networking process. Networking is a major method of expanding your clientele base that must not be ignored. New opportunities, increased sales, and other accomplishments occur through establishing new contacts.

Become acquainted with a number of business contacts. This requires being comfortable making introductions, meeting new people, and putting yourself out there for the public. Importantly, networking is free. It can require absolutely no money, but has the potential to earn your business a great deal of money.]]></description>
		<wfw:commentRss>http://basicxpressions.com/blog/2010/06/11/approaching-your-marketing-networking-is-necessary-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 7 Steps of a Successful Promotional Campaign</title>
		<link>http://basicxpressions.com/blog/2010/06/04/the-7-steps-of-a-successful-promotional-campaign/</link>
		<comments>http://basicxpressions.com/blog/2010/06/04/the-7-steps-of-a-successful-promotional-campaign/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 01:51:50 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising specialties]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[Promotional Campaign]]></category>
		<category><![CDATA[promotional items]]></category>
		<category><![CDATA[promotional products]]></category>

		<guid isPermaLink="false">http://basicxpressions.com/blog/?p=1835</guid>
		<description><![CDATA[To achieve a successful Promotional Campaign a great deal of effort needs to put into the planning and organizing stages, if your objective is to have the desired results. Initially you need to realize that your campaign should have three required outcomes:

To make sure that your marketing message reaches your target group
That your message is clearly understood by your target audience
That your message inspires your target group and they begin to act]]></description>
		<wfw:commentRss>http://basicxpressions.com/blog/2010/06/04/the-7-steps-of-a-successful-promotional-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building Brand Loyalty</title>
		<link>http://basicxpressions.com/blog/2010/04/30/building-brand-loyalty/</link>
		<comments>http://basicxpressions.com/blog/2010/04/30/building-brand-loyalty/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 14:38:31 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Brand Loyalty]]></category>

		<guid isPermaLink="false">http://basicxpressions.com/blog/?p=1753</guid>
		<description><![CDATA[A product is a blend of multiple features which is positioned and distinguished by way of some special offering to establish it as a brand. And, if a customer is loyal towards a particular brand, it means a product has fulfilled all the requirements of a customer and satisfying a customer translates the brand into a pivotal product to lend the organization the leading edge over its competitors.]]></description>
		<wfw:commentRss>http://basicxpressions.com/blog/2010/04/30/building-brand-loyalty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Critical Importance of Advertising</title>
		<link>http://basicxpressions.com/blog/2010/03/26/the-critical-importance-of-advertising/</link>
		<comments>http://basicxpressions.com/blog/2010/03/26/the-critical-importance-of-advertising/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 22:12:45 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[History of Advertising]]></category>

		<guid isPermaLink="false">http://basicxpressions.com/blog/?p=1638</guid>
		<description><![CDATA[Advertising is one of the many marketing tools that are used to attract attention of prospective customers to a business or its products or services. The more effective an advertising campaign, more the customers it draws, and with greater frequency. Advertising is part of the overall marketing strategy of a business, which includes public relations, promotional programs, signage, incentives, newsletters, and word of mouth, among other strategies.]]></description>
		<wfw:commentRss>http://basicxpressions.com/blog/2010/03/26/the-critical-importance-of-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Brief History of Advertising</title>
		<link>http://basicxpressions.com/blog/2010/03/05/history-of-advertising/</link>
		<comments>http://basicxpressions.com/blog/2010/03/05/history-of-advertising/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 17:36:14 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Advertising History]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[History of Advertising]]></category>

		<guid isPermaLink="false">http://basicxpressions.com/blog/?p=1613</guid>
		<description><![CDATA[In the ruins of ancient Pompeii and Arabia, messages have been found with an emphasis on commercial and political aspects and themes.The Egyptians used a thick paper-like material called papyrus to create sales slogans and wall posters. This material was also used in various forms of advertising, such as requesting information relating to lost individuals and items, and was common in Ancient Rome and Greece. Another form of ancient commercial advertising include the paintings, on walls or even rock in many parts of Asia, Africa and South America.]]></description>
		<wfw:commentRss>http://basicxpressions.com/blog/2010/03/05/history-of-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Introduction to Word of Mouth Marketing</title>
		<link>http://basicxpressions.com/blog/2010/02/12/an-introduction-to-word-of-mouth-marketing/</link>
		<comments>http://basicxpressions.com/blog/2010/02/12/an-introduction-to-word-of-mouth-marketing/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 20:25:39 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Business networking]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[Word of Mouth]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

		<guid isPermaLink="false">http://basicxpressions.com/blog/?p=1555</guid>
		<description><![CDATA[Marketing is one of the most evolved fields today. Marketing deals with any market-oriented activity with the ultimate objective of increasing the sales and brand image of products or services marketed. Marketing as a field covers market research, selling, promotion, customer service, after sales service to name some. And what works the best for the ultimate objective of marketing, that is, selling. Well, it is the oldest method of marketing, the word of mouth marketing.]]></description>
		<wfw:commentRss>http://basicxpressions.com/blog/2010/02/12/an-introduction-to-word-of-mouth-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Print Ready Artwork</title>
		<link>http://basicxpressions.com/blog/2010/01/19/print-ready-artwork/</link>
		<comments>http://basicxpressions.com/blog/2010/01/19/print-ready-artwork/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 16:41:57 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[artwork]]></category>
		<category><![CDATA[corporate logo]]></category>
		<category><![CDATA[Print Ready]]></category>
		<category><![CDATA[Print Ready Artwork]]></category>

		<guid isPermaLink="false">http://basicxpressions.com/blog/?p=1520</guid>
		<description><![CDATA[From the moment you wake up in the morning, you read the newspaper, curse the amount of junk mail on your doorstep, pass billboards on your way to work, hand out your business card, get given a flyer on the high street, pick up a swanky looking brochure at your local shop.

For all these rainforest-depleting elements there was someone who has had to get the job printed.]]></description>
		<wfw:commentRss>http://basicxpressions.com/blog/2010/01/19/print-ready-artwork/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to Succeed in Branding &#8211; Part 3</title>
		<link>http://basicxpressions.com/blog/2010/01/15/branding-how-to-succeed-part-3/</link>
		<comments>http://basicxpressions.com/blog/2010/01/15/branding-how-to-succeed-part-3/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 17:04:20 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Brand Equity]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://basicxpressions.com/blog/?p=1501</guid>
		<description><![CDATA[Brand Equity - When a product has its own brand name, certain benefits will be associated with the product. On the other hand, should the same product not have such a brand name, then the associated benefits will be greatly reduced.]]></description>
		<wfw:commentRss>http://basicxpressions.com/blog/2010/01/15/branding-how-to-succeed-part-3/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Succeed in Branding &#8211; Part 2</title>
		<link>http://basicxpressions.com/blog/2009/12/17/branding-how-to-succeed-part-2/</link>
		<comments>http://basicxpressions.com/blog/2009/12/17/branding-how-to-succeed-part-2/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 14:44:46 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Brand management]]></category>

		<guid isPermaLink="false">http://basicxpressions.com/blog/?p=1143</guid>
		<description><![CDATA[Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. ]]></description>
		<wfw:commentRss>http://basicxpressions.com/blog/2009/12/17/branding-how-to-succeed-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Succeed in Branding &#8211; Part 1</title>
		<link>http://basicxpressions.com/blog/2009/12/10/how-to-succeed-in-branding-part-1/</link>
		<comments>http://basicxpressions.com/blog/2009/12/10/how-to-succeed-in-branding-part-1/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 18:18:30 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[corporate logo]]></category>
		<category><![CDATA[Goal Setting]]></category>

		<guid isPermaLink="false">http://basicxpressions.com/blog/?p=1105</guid>
		<description><![CDATA[The application of marketing methods in respect of a particular product, range of products, or a specific brand is commonly referred to as Brand management. Its role is to increase the product's perceived value in the eyes of the customer, and at the same time increase the strength of the brand and its brand equity.]]></description>
		<wfw:commentRss>http://basicxpressions.com/blog/2009/12/10/how-to-succeed-in-branding-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

